Read the paper here and here for an introduction to the theory and practice of using TV adverts for language learning.
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TV commercials provide a host of pedagogical possibilities for any language class. One 30-second ad brings authentic linguistic and cultural content that can be integrated into various communicative activities. A commercial is not just a 30-second ad; itís a story, a scene, a cast of characters, a dialogue, an array of emotions and even a bit of humoróthe real dynamics of communication. The technology is basic (a computer, MP4 player and TV monitor) but the content delivered through appropriate commercials will bring English to life for your students. They will naturally react to the situation while empathizing with the characters and experiencing an emotional and often humorous side of English. Students are also motivated to improvise and modify the content while using the specific context as a framework for such co-creating and expanding. This technique borrows much from the methodology of using films in language education where listening and observing serve as foundational skills that naturally lead to discussion, critical thinking, role play, and writing activities. Philip McCasland
Stephen Woulds, Nov 2009; Leeds City College and School of Education, University of Leeds.